ESPN Reports: Louisville Signs New Deal with Adidas
This morning an e-mail when out that said there would be a “significant announcement” that would affect all 23 sports at UofL. The press conference is scheduled at 2:00. This got the whole twitter world talking about what it could be. The natural idea was that it was about Louisville either staying with Adidas or some people thought they may be making the switch to Nike. This seemed weird since there was an Adidas rep on campus and tweeting out pictures of how he was excited to be around the football team and the campus. But people just had their own hopes I guess.
ESPN is reporting that Louisville has signed a 5-year, $40 million shoe and apparel deal to stay with Adidas.