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Nunnsense: Hey Rick, What Happened To Louisville First?



The thoughts & words written by Jeff Nunn do not necessarily reflect the views of

Rick Pitino was the first person to say,”Louisville First, Cards Forever.” He said that the University, as well as himself, need to be reborn or rebranded so he came up with the slogan. He said that players needed to play for the name on the front of the jersey rather than only being concerned with the name on the back.

The University of Louisville Athletics Department quickly adopted the slogan and in March of 2012, launched a campaign thatencouraged fans to use the slogan – “Louisville First, Cards Forever” and #L1C4 (Twitter hashtag) on all their social media. Read the rest of this entry