Early this morning, it was announced publicly that Adidas was starting a NIL network for student-athletes at all schools they sponsor. This new NIL network is open to men and women and to all sports, not just the revenue sports. In essence, it will allow student-athletes at all Adidas sponsored schools to become brand ambassadors for Adidas.
Of course, Adidas has been a long-time sponsor of UofL Athletics. So, all of UofL’s men’s and women’s programs will have an opportunity to capitalize on their NIL through Adidas. So, non-revenue sports that may not have the same NIL opportunities as revenue sports now have an avenue to capitalize on it.
To read more about it, click the story in the tweet below:
At Louisville 𝙈𝙤𝙧𝙚 𝙞𝙨 𝙋𝙤𝙨𝙨𝙞𝙗𝙡𝙚.— Louisville Athletics (@GoCards) March 23, 2022
The first-of-its-kind program from @adidas is an expansive, equitable and inclusive NIL network open all eligible student-athletes here in The Ville.
This program is just the beginning.#GoCards x #ImpossibleIsNothing