Per University Of Louisville Sports Release:
LOUISVILLE, Ky. – Louisville Men’s Basketball is excited to announce the 2026-2027 promotional calendar! Take a look at theme games and special activations planned this season.
Monday, Nov. 2 vs Chattanooga
Season Opener
Men’s Basketball returns to the KFC Yum! Center to begin the 2026-2027 season. Score a back-to-back ticket offer with Women’s Basketball’s opener vs. Bellarmine and the Men’s season opener vs. Chattanooga here.
Saturday, Nov. 7 vs Morehead State
Salute to Service
Military veterans, active-duty personnel, and emergency first responders are invited to the KFC Yum! Center with discounted tickets and exclusive recognitions for their service. Discounted tickets may be purchased through an ID.me protected link here.
Thursday, Nov. 19 vs Stetson
Around the World
Look for special activations throughout the game to celebrate the four international cultures represented on the team: Spain, Democratic Republic of Congo, Nigeria, and China.
Tuesday, Dec. 1 vs Texas
Faculty & Staff Appreciation Night
For their contribution to the campus community, all UofL employees can purchase discounted tickets at this link. To purchase, be sure to use a @louisville.edu email address during check out.
Ville’ns Appreciation
Enjoy the last night before finals begin! All students in attendance will have a chance to win exclusive giveaways and participate in activations throughout the game.
SEC / ACC Challenge
In the fourth iteration of the conference-wide initiative, the Texas Longhorns make their first trip to the KFC Yum! Center in the SEC / ACC Challenge.
Wednesday, Dec. 16 vs Long Island
Kyle Kuric’s Toy Drive
Louisville Men’s Basketball continues to partner with Cardinal Forever, Kyle Kuric, for its annual holiday toy drive. All collected toys will be donated to local children in need.
Saturday, Dec. 19 vs Eastern Michigan
Teddy Bear Toss
Fans are encouraged to bring teddy bears to throw onto the court during halftime. All collected stuffed animals will be donated to the community following the game.
Saturday, Jan. 2 vs Stanford
Honoring Kenny Klein
We’ll will raise a banner in honor of longtime UofL administrator Kenny Klein. Klein, whose storied career spanned more than 40 years, served as UofL’s Sports Information Director from 1983 until his retirement in 2022. He worked tirelessly behind the scenes and earned the reputation as one of the most well-known and respected communications leaders in collegiate athletics.
502 Day
Celebrate the city we all call home throughout the game with special activations and recognitions.
Kroger Food Drive
Part of multiple collection events on behalf of Kroger and the University of Louisville Athletic Department, non-perishable food items and hygiene products will be collected on the Main Street place along with the 2nd and 3rd Street entrances.
Tuesday, Jan. 5 vs North Carolina
White Out
Be loud, wear white, and pack the KFC Yum! Center.
Wednesday, Jan. 13 vs California
Cards All In
Stand with Louisville Men’s Basketball and the Cards All In student-athlete mental health organization in recognizing the importance of mental health.
Tuesday, Jan. 19 vs Miami
Space Jam
Welcome to the jam! Put on your flyest ‘90s fit as we take a look back at an out of world movie that debuted 30 years ago.
Season Ticket Member Appreciation
Louisville Men’s Basketball thanks its most loyal supporters with exclusive prizes, experiences, and recognitions.
Tuesday, Feb. 2 vs Pittsburgh
Honoring Black Excellence
In recognition of Black History Month, Louisville Men’s Basketball honors influential figures in the community throughout the game.
Saturday, Feb. 6 vs Wake Forest
Kids Day
Calling future all-stars! The youngest members of Card Nation will participate in exclusive activations and on-court experiences. Members of the Junior Louie’s Kids Club have first access to activity registration. Are you a member of the Kids Club? New memberships can be purchased here.
Saturday, Feb. 13 vs SMU
Coaches vs Cancer
Join Louisville Men’s Basketball in the fight against cancer. Discounted tickets are available to those who have previously battled or are currently battling cancer at this link.
Wednesday, Feb. 24 vs Duke
Stripe Out
The Stripe Out returns for another season! Prepare your game day outfit based on your designated section.
Saturday, Mar. 6 vs Clemson
Senior Day Red Out
Support the Louisville Men’s Basketball seniors and wear red for their last home game in The Ville.
Literacy Awareness
In observation of National Reading month, Louisville Men’s Basketball is raising awareness for local literacy programs in partnership with the #Fight4Literacy initiative and NCAA Readers Become Leaders programs. Local elementary schools are recognized for their participation in the Louisville Basketball Literacy Challenge during the month of February.
