Fans Game Day Guide For Mercedes-Benz Stadium

If you are planning on making the trip to Atlanta for the Chick-fil-A kickoff game vs Ole Miss, here a few bits of information to help make your experience the best it could be.

Chick-fil-A Kickoff Game Announces Game Day Activities for Fans

Game day fan activities highlighted by Tailgate Town and Team Walks

ATLANTA (Aug. 31, 2021) – College football fans will have a full day of events around Mercedes-Benz Stadium before watching Louisville face off against No. 25 Ole Miss next Monday at 8 p.m. ET. A full celebration of the return of college football to Atlanta will be highlighted by an enhanced experience at Tailgate Town presented by PNC, along with Team Walks built by The Home Depot.

Tailgate Town presented by PNC is an outdoor tailgating extravaganza located in International Plaza just outside Mercedes-Benz Stadium. Beginning at 3 p.m. ET, fans can enjoy live entertainment from DJ Suspense and national recording artist Michael Tolcher, as well as food, interactive activations, and a variety of contests and giveaways. Entrance is free of charge and fans of both schools, along with fans of college football, are welcome to join the festivities.

In addition to Tailgate Town presented by PNC, fans will have the opportunity to greet their teams during the Team Walks built by The Home Depot. Players from both teams will make their Team Walks from The Home Depot Backyard and into Mercedes-Benz Stadium. Team buses will arrive beginning at 5:45 p.m., and an area that stretches into the stadium will be sectioned off so that fans, cheerleaders and team marching bands can welcome the teams.


Game Day Timeline:

3 – 7 p.m. ET                                       Tailgate Town presented by PNC (GWCC: International Plaza)

5:45 p.m. ET                                        Louisville Team Walk built by The Home Depot

(Inside The Home Depot Backyard)

5:50 p.m. ET                                        Ole Miss Team Walk built by The Home Depot

(Inside The Home Depot Backyard)

                                                                [Times Subject to change]


8 p.m. ET                                              Chick-fil-A Kickoff Game at Mercedes-Benz Stadium


ATLANTA (Sept. 1, 2021) – Fans attending the 2021 Chick-fil-A Kickoff Games in Atlanta Labor Day weekend are encouraged to arrive early to the stadium and are advised to be informed of the following game day reminders:

COVID Policy:

With the stadium roof open, fans will not be required to wear masks in any open-air areas of the venue including the seating bowl, concourses and suites with doors to the open air. However, mask wearing is still strongly recommended throughout the stadium and will be required in any enclosed spaces including the club spaces, press box, retail store and other enclosed rooms.

Fans can still expect to see enhanced stadium cleaning protocols, contactless concessions with mobile payment and ordering options, as well as increased sanitization stations and stadium personnel wearing masks.


Cashless Stadium:

To speed transactions and shorten wait times, Mercedes-Benz Stadium is a cashless facility.

The venue no longer accepts cash inside the stadium, requiring payment with a card or mobile payment services such as Apple Pay.

In an effort to include everyone, fans without their own cards can visit any of the 10 kiosks that have been installed throughout the stadium where cash can be loaded onto prepaid debit cards with no transaction fee. Those cards then can be used for purchases inside the stadium. Balances remaining on the cards also can be spent anywhere VISA debit cards are accepted outside the stadium.


For more details on Mercedes-Benz Stadium’s cashless policy, please visit:

Mobile Ticketing:

Tickets must be downloaded to a mobile device for entry to Mercedes-Benz Stadium. There will not be any pdf or print at home options. Fans can log into their account via the Peach Bowl, Inc. app to access their order and present the ticket barcode at the gates.

For more details and a step-by-step process for downloading tickets to a mobile device, visit:


Clear Bag Policy:

In the interest of enhancing existing security measures at Mercedes-Benz Stadium, the Chick-fil-A Kickoff Game will strictly enforce a bag policy regulating the size and type of permissible bags.

Fans will be able to carry the following style and size bag, package, or container at Tailgate Town presented by PNC, stadium plaza areas, stadium gates or when approaching queue lines of for entry into the stadium:

  • Bags that are clear plastic, vinyl or PVC, and are no larger than 12” x 6” x 12”
  • Small clutch bags, with or without a handle or strap, that do not exceed 4.5″ x 6.5″ (approximately the size of a hand)
  • An exception will be made for medically necessary items after proper inspection at a gate designated for this purpose

Bags will be monitored at secondary security perimeter locations set up around Mercedes-Benz Stadium and increased law enforcement and K-9 patrols will be prevalent throughout the area.

Items that are typically carried in diaper or baby bags must be carried in a clear bag that meets the standards of the bag policy.

Fans may still bring items such as binoculars and cameras, provided they are not in cases, as well as smart phones into Mercedes-Benz Stadium.

Guests with non-complying bags can store their items for a fee at one of the conveniently located bag check locations provided by The Mobile Locker Company outside of Mercedes-Benz Stadium. Bag valet stations will be available near Gate 2, as well as the Northside Drive sidewalk by The Home Depot Backyard.

For more details on the clear bag policy, please visit:

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